AFP TechKnow, our inaugural conference on fundraising and technology, was great. If you didn’t get a chance to attend, you can experience online some of the things you missed through our TechKnow Review page on the AFP website.
I recommend you take a look at the site when you have a moment, and in particular check out Leah Eustance’s blog on tools and resources that were discussed at TechKnow. It’s an incredible list of so many opportunities that are now out there for us to use in using technology and social media to reach out to donors and the public.
Some of them might be duplicative of each other, while others may not be appropriate for your particular organization, but the length of the list underscores a critical point one that was made by several different speakers at TechKnow: We are in a dramatically different environment than ever before. Or as Carlos Dominguez from Cisco put it: “I don’t care what business you’re in – you’re being re-booted.”
We ARE being rebooted, and it’s more than just technology. Economic and social factors such as the recession, changing demographics and globalization are not just creating new challenges—these aren’t just the next in a line of new fundraising obstacles. These changes are creating new ways of life. New ways people behave, perceive and connect. And support charitable causes and organizations. We have to respond and adjust, or we face becoming irrelevant in many people’s lives.
THAT’S why AFP held TechKnow, and that’s why we’re examining these trends and seeing how we can provide new content—in new ways—so you can connect with donors in our new, rebooted philanthropic world. Throughout the summer, I’ll be talking more specifically about trends and issues we’re focusing on and how it will help you be more successful at your fundraising.