The problem with fundraising technology, a member recently told me, is that you have to invest all this time and money just to know what you need to invest in.
I’ve heard similar refrains a lot recently. But while I can understand the sentiment, it’s a bit misplaced.
You don’t have to invest a lot in technology and social media to make it work for you. You can find success using Facebook, Twitter, video and other technologies. Organizations like the American Red Cross are using it to great effect, and organizations—of all sizes and budgets—can learn from their experience.
There are inexpensive, outside-the-box resources that charities can use. It’s finding these tools that can be the issue, and knowing which ones are right for you.
AFP’s new technology conference is your one-stop investment for technology reconnaissance. A place to understand what technology can do, what your organization can (and cannot) handle and how much it all may cost. Plus you can learn all of the inexpensive ways technology can improve your communications and fundraising.
So instead of looking at technology articles haphazardly throughout the year or fretting about purchasing that software based on a colleague’s recommendation, commit yourself to two days in Orlando, June 4-5.
Lay out your technology objectives. Get your questions answered. Hear from technology pioneers, like Apple co-founder Steve Wozniak. Find out what other organizations are doing and how you can replicate their success. Learn secrets and tips from the best.
And do it all with one investment. TechKnow.
Register by May 4 to take advantage of reduces rates, and we’ll see you in Orlando!