Reaching Out to New Communities

The AFP Board of Directors recently voted to approve two new membership categories for our association.

The first is critical—a membership for young professionals under 30. We need to support the first generation coming into the profession as their chosen career. Our new Young Professionals category gives us a vehicle to listen to the needs of this cohort and engage them in ways that they identify with. Seventy-five dollars is a more accessible investment for them, and it’ll allow them to experience the benefit of being part of the AFP community.

The second is a category of membership for small shops. Charities with an operating budget of one million dollars or less can now join AFP through the Small Organization individual membership. That’s a big plus for them—in terms of cost and keeping the membership at the charity when a fundraiser leaves—and a big plus for AFP—allowing us to directly engage with the charity and learn more about what they most value from membership as well.

Introducing new membership categories allows us to explore new ways to engage the profession and ensure we are better able to represent every individual involved in fundraising.